Transformando la experiencia del huésped: la historia de éxito de Shiji ReviewPro en HTL Hotels

‍‍The successful deployment of Shiji's Shiji ReviewPro at HTL Hotels was marked by a strategic collaboration with Osvaldo Czerwiak, the general director of Tecnohotel, a key player in the technological development of the hotel and financial sectors in Latin America. This partnership was crucial from the onset, laying the groundwork for a robust implementation phase to redefine guest communication at HTL Hotels.

Shiji ReviewPro se integró a la perfección con HTL's existing {Property Management System (PMS)}. Esta integración facilitó una sofisticada estrategia de segmentación que permitió casi 20 diferentes tipos de comunicaciones automatizadas, mejorando significativamente la experiencia de los huéspedes desde el check-in hasta el check-out. Estas comunicaciones incluían:

• In-Stay Feedback Requests: Guests currently staying at the hotels receive customised surveys via WhatsApp and Email, allowing HTL to gauge satisfaction and respond proactively during the guest's stay.
• Post-Stay Feedback Requests: After guests check out, they are invited to provide feedback through tailored surveys, helping to capture their overall experience.
• Welcome Messages and General Instructions: Upon arrival, guests receive personalised messages with essential information about their stay, setting the stage for a seamless experience.
• Detailed Breakfast Options: Guests who opt for in-room breakfast service are provided with detailed options to ensure their preferences are met.
• Check-Out Notices: Guests receive useful information to streamline their check-out process before departure.
• Localised Communications: Specific communications, such as parking lot schedules or local advisories, are tailored to the individual needs of each property, such as a notice about the Saturday closing time of a parking lot.
• Safety Advice for Buenos Aires Guests: Guests are given tips on how to safeguard their belongings, tailored to the urban environment of Buenos Aires.
• Tailored Payment Options: Brazilian guests are informed about the option to pay with Pix, offering savings on the IOF (Tax on Financial Operations), with special discounts provided to those who book through certain channels.
• Remarketing Communications: Targeted messages encourage guests who booked through OTAs or over the telephone to consider direct bookings for future stays, enhancing direct customer relationships and loyalty.
• Pre-Arrival Instructions: Communications designed to facilitate online check-in are sent before arrival and customised based on the guest's specific reservation details, such as the inclusion of breakfast or cleaning services.

Shiji ReviewPro ha aportado varios beneficios a HTL, entre ellos:

1. Centralisation of Communication: Single platform integration for all guest interactions.
2. Detection and Management of Complaints: Real-time identification and resolution of issues, enhancing guest satisfaction.
3. Analysis and Data Reporting: Daily to yearly data analysis helps in strategic decision-making; performance reports influence bonus policies; feedback guides service improvements and maintenance planning.
4. Budget Planning: Survey feedback informs the annual investment budget, aligning financial planning with guest expectations.
5. Remarketing Strategies: Tailored post-stay communications encourage direct bookings, reducing dependency on OTAs.

‍

Además, la integración de Shiji ReviewPro ha sido clave para optimizar nuestra gestión operativa, reduciendo significativamente los costes asociados a la resolución de reclamaciones, gracias a la mayor eficacia y rapidez de nuestro equipo. Esta herramienta también ha repercutido positivamente en nuestras puntuaciones en OTAs (Agencias de viajes en línea), y varios de nuestros hoteles han experimentado un aumento en sus puntuaciones, lo que ha mejorado nuestra reputación en línea y ha atraído a más clientes potenciales. La estrategia de remarketing también ha reforzado nuestras reservas directas, reduciendo nuestra dependencia de los intermediarios y mejorando nuestros ingresos y nuestro margen de beneficios.

Osvaldo Czerwiak, the General Director of TecnoHotel