Whitbread PLC

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REINO UNIDO

Whitbread PLC Elevates Content Distribution Capabilities with Iceportal Content

Iceportal Content

REINO UNIDO

Europa

Asia Pacífico

Cadenas globales

REINO UNIDO

Área de operación

900+

Número de propiedades

95,000+

Número de habitaciones

In this case study, Whitbread PLC, owner of Premier Inn, partnered with Horizon Solutions to enhance its content distribution capabilities through Iceportal Content. Facing challenges with limited connectivity to distributors and inefficient content management, Whitbread aimed to streamline operations and broaden market access. By implementing the centralized content management platform, Whitbread improved operational efficiency, automated content distribution, and significantly expanded its reach in key markets.

Soluciones implementadas

Infrasys POS

Reviewpro Reputation

Iceportal Content

Shiji Platform

Daylight PMS

Meridian Experiences

Horizon Distribution

Astral Payments

Twilight Data + AI

In the rapidly evolving hospitality industry, effective content distribution is crucial for enhancing guest experiences and maximizing operational efficiency. Last year, Whitbread PLC, the owner of Premier Inn—the largest hotel chain in the UK—recognized the need for a robust content management solution to streamline its distribution strategy. By partnering with Iceportal Content, Whitbread has successfully transformed its content distribution processes, resulting in significant growth and improved connectivity.

Identificar las oportunidades de crecimiento

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Antes de asociarse con Shiji Whitbread identificó áreas de mejora en sus operaciones. Una de las oportunidades clave era mejorar la conectividad con nuevos distribuidores, lo que ayudaría a ampliar su alcance en el mercado y apoyaría el crecimiento hacia nuevas audiencias. Además, la gestión y distribución de varios tipos de contenidos, desde visuales hasta políticas y textos, era un proceso complejo que podría beneficiarse de una mayor eficacia. Se necesitaba un sistema de gestión de contenidos más ágil para mejorar la eficacia operativa y mantener la coherencia en todas las plataformas.

Hacia el éxito: objetivos de la asociación

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Whitbread estableció objetivos claros para su asociación con Shiji. En primer lugar, pretendía mejorar su conectividad con una gama más amplia de distribuidores, lo que le permitiría un acceso más amplio al mercado y llegar a más clientes. Otra prioridad era mejorar la eficacia operativa, centrándose en racionalizar los procesos de gestión de contenidos para reducir los esfuerzos manuales y aumentar el rendimiento. Además, la automatización de la distribución de contenidos en todos los canales era esencial para garantizar actualizaciones puntuales y coherentes, creando en última instancia un flujo de trabajo más eficaz para la empresa.

Iceportal Content has enabled us to connect with many distributors we could not reach previously. This has significantly enhanced our operational efficiency, benefiting both Whitbread and our distribution partners. Shiji is an agile, flexible, and highly supportive partner, and we are delighted to work with them to improve the distribution of our static and visual content.

-Tim Sleep, Director de Ventas & Distribución en Premier Inn, comentó.

Soluciones innovadoras ofrecidas por Shiji

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Shiji provided Whitbread with a comprehensive content management solution through Iceportal Content. The platform’s centralized content management capabilities allowed Whitbread to curate, source, and automate various types of content—ranging from images to policies—all within a single platform. This not only simplified the process but also ensured that content was distributed seamlessly across their portfolio of properties. With Shiji’s tailored support, Whitbread could also count on agile and flexible service that adapted to its specific needs, ensuring a smooth transition and optimized functionality throughout the implementation process.

Lograr resultados significativos

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The implementation of Iceportal Content has significantly improved Whitbread’s operations. The company successfully expanded its market access by connecting with a wider network of distributors, many of which were previously inaccessible. This increased connectivity allowed Whitbread to greatly enhance its presence in key markets. Moreover, by automating content distribution, Whitbread significantly improved operational efficiency, and enhancing overall performance. The implementation of Shiji’s Premier Inn-specific enhancements also optimized Whitbread’s distribution strategy, ensuring better outcomes and a stronger competitive edge.

Whitbread’s partnership with Iceportal Content showcases the transformative power of collaboration and innovation in the hospitality sector. By implementing Shiji Iceportal Content, Whitbread has not only improved content distribution efficiency but also expanded its customer reach and enhanced market competitiveness.

About

Whitbread PLC

Whitbread es propietaria de Premier Inn, la mayor marca hotelera del Reino Unido, con una presencia cada vez mayor en Alemania, que ofrece calidad {accommodation} a precios asequibles. Con más de 85,000 habitaciones en el Reino Unido y 10,500 habitaciones en Alemania en excelentes ubicaciones, nunca estará lejos de un Premier Inn.

Empleamos a más de 38,000 personas en todo el Reino Unido y Alemania y atendemos a más de cinco millones de clientes cada mes, las personas son el corazón de nuestro negocio.

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Sobre Shiji

Shiji is a global technology company dedicated to providing innovative solutions for the hospitality industry, ensuring seamless operations for hoteliers day and night.
Built on the Shiji Platform—the only truly global hotel technology platform—Shiji’s cloud-based portfolio includes Property Management System, Point-of-Sale, guest engagement, Distribution, Payments, and data intelligence solutions for over 91,000 hotels worldwide, including the largest chains.

With more than 5,000 employees across the world, Shiji is a trusted partner for the world’s leading hoteliers, delivering technology that works as continuously as the industry itself. That’s why the best hotels run on Shiji—day and night. While its primary focus is on hospitality, Shiji also serves select customers in food service, retail, and entertainment in certain regions.For more information, visit shijigroup.com

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