Bienal de Venecia 2024: La satisfacción en hoteles de lujo alcanza un  91.2%, lo que indica una sólida recuperación del mercado

BARCELONA, Spain, agosto 22, 2024 – As the Venice Biennale draws near, the city's luxury hotel sector is experiencing a significant resurgence in guest satisfaction. According to recent data from Shiji ReviewPro, during the first seven months of 2024, Venice 5-star hotels attained a 91.2% Global Review Index (GRI) score, which is 1.2 points above the global average. This score marks a 0.7-point increase from the same period in 2023, underscoring the resilience and recovery of Venice's luxury accommodations and bringing guest satisfaction levels back to pre-pandemic benchmarks. Some key statistics:  

• Global Review Index (GRI): Venice’s luxury hotels achieved a GRI of 91.2% in 2024, up by 0.7 points from 2023.

• Location Satisfaction: Venice's 5-star hotels boast a location satisfaction rating of 94.3%, ranking among the highest in Europe.

• Positive Mentions: 77.2% of guest reviews were positive, showing consistent satisfaction with luxury accommodations.

• Language Demographics: The number of reviews increased, with Chinese-language reviews doubling to 2.2% of the total, while Russian-language reviews remained steady at 1.5%, indicating that the conflict has not significantly impacted Russian travel since the last Biennale in 2022

La satisfacción de los huéspedes ha mejorado notablemente en 2024 en comparación con ediciones anteriores, especialmente en áreas como la calidad del personal del hotel, la oferta de desayuno y el servicio en general. Los problemas de la Bienal 2022, como los problemas con las tarjetas de acceso a las habitaciones y la disponibilidad irregular de las habitaciones, se han resuelto en gran medida. Sin embargo, persisten algunos problemas, como el mal funcionamiento del aire acondicionado y los problemas de precios, lo que pone de relieve áreas en las que se debe seguir mejorando.

El atractivo de Venecia como destino de primer nivel se ve confirmado por sus excelentes valoraciones por ubicación y la creciente diversidad de la demografía de sus huéspedes. Las opiniones están predominantemente en inglés (59.9%), con un aumento significativo de las opiniones en chino. Booking.com sigue siendo la principal fuente de opiniones, con un 51.6% del mercado, seguida de Google y Tripadvisor. La presencia de Trip.com y Ctrip entre las diez principales fuentes de opiniones refleja la creciente influencia de los viajeros chinos.

As Venice gears up for the 2024 Biennale, luxury hotels are focused on maintaining and further improving guest satisfaction. With key metrics indicating a robust recovery, Venice is set to solidify its status as a premier destination for luxury travelers globally. For more information about hotel and reputation performance, guest experience and satisfaction optimization visit Shiji ReviewPro’s website.

Acerca de Shiji Group

Shiji is a multi-national technology company that provides software solutions and services for enterprise companies in the hospitality, food service, retail, and entertainment industries, ranging from hospitality technology platforms, hotel property management solutions, food and beverage and retail systems, payment gateways, data management, online distribution, and more. Founded in 1998 as a network solutions provider for hotels, Shiji today comprises over 5,000 employees in 80+ subsidiaries and brands in over 31 countries, serving more than 91,000 hotels, 200,000 restaurants, and 600,000 retail outlets. For more information, visit shijigroup.com.

‍