The state of Hospitality: Given the major changes we’ve experienced in the industry over the last years, there are a number of topics to be discussed including the always-relevant topic of sustainability, how to adjust contracts to cover pandemic-related externalities, and data – how to manage and work with data in different scenarios. Naturally, the topic of Hotels vs. OTAs is still omnipresent, hence the possibility that new technology might fill information gaps, replace other tech solutions, and potentially reduce dependency on OTAs will be hot in the next years.

After tumultuous two years, it is amazing to be able to once again gather with hospitality colleagues from all over the region at the Nordic Revenue Forum.