Whitbread PLC boosts content distribution efficiency with Shiji Iceportal Content partnership

BERLIN, Germany, agosto 20, 2024 – Shiji, the hospitality technology innovator, is proud to announce that Whitbread PLC has chosen Shiji Iceportal Content, the newest complete content management solution of Shiji Distribution Solutions, to revolutionize its content distribution strategy. Whitbread PLC, the owner of Premier Inn—the largest hotel group in the UK—has experienced significant growth through the partnership with Shiji Distribution Solutions. Since junio 2021, Premier Inn has been using Shiji Dynamic ARI Distribution to consistently connect with new customers. In agosto 2023, the partnership expanded to include Shiji Iceportal Content enabling Whitbread to further extend its customer reach and improve connectivity with previously inaccessible distributors.

Shiji Iceportal Content is an All-in-One content distribution solution for accommodation providers. Building on the legacy of Shiji IcePortal, Shiji Iceportal Content delivers a state-of-the-art platform that sources, curates, manages, and automates the distribution of all content fields – visual, textual, amenities, facilities, taxes, and policy content. Whitbread has been actively involved in Shiji's Beta Program for Iceportal Content, becoming an early adopter of the platform. This has empowered Whitbread to distribute hotel content seamlessly across its entire portfolio, including back-to-brand initiatives. They have also leveraged several Premier Inn-specific enhancements provided by Shiji to optimize their distribution strategy.

Whitbread's decision to adopt Shiji Iceportal Content has been driven by the platform's effectiveness and Shiji's dedicated support. "Shiji Iceportal Content has enabled us to connect with many distributors we could not reach previously," said Stephen Addison, Head of Sales & Distribution at Premier Inn. "This has significantly enhanced our operational efficiency, benefiting both Whitbread and our distribution partners. Shiji is an agile, flexible, and highly supportive partner, and Whitbread is delighted to work with them to improve the distribution of our static and visual content."

"The partnership with Whitbread demonstrates the impact of our Shiji Iceportal Content in enhancing content distribution capabilities," said Natalie Kimball, VP, Strategic Account Management, Shiji Distribution Solutions. "Our platform's ability to connect hotels with the key global distributors has significantly improved Whitbread's operational efficiency. We are committed to supporting Whitbread with our agile and innovative solutions, ensuring their success in the dynamic hospitality market."

Whitbread's journey with Shiji Iceportal Content exemplifies the power of collaboration and innovation in the hospitality industry. As the partnership continues to grow, both companies remain committed to driving excellence and enhancing the guest experience through advanced technology. For more information about Shiji Iceportal Content, visit: Shiji Iceportal Content (shijigroup.com)

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