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Global

How Radisson Hotel Group Leads the Way in Hotel Visual Content Quality

Iceportal Content

Europe

Asia Pacific

Middle East

Africa

How Radisson Hotel Group Leads the Way in Hotel Visual Content Quality

Global

Area of operation

1520+

Number of properties

Number of rooms

Accommodations

Museums

Attractions

Catering establishments

Radisson Hotel Group used Iceportal’s Content Scoring to improve the quality and consistency of more than 88,000 hotel images across global channels. Through close collaboration with Iceportal teams, Radisson reached an industry‑leading 96.9% image quality score and, for the first time, achieved higher Brand.com image scores than Expedia and Booking.com. Regions worldwide performed strongly, supported by Iceportal’s data‑driven insights that help hotels optimize photo quantity, size, categorization, and room‑type coverage.

Solutions implemented

Infrasys POS

Reviewpro Reputation

Iceportal Content

Shiji Platform

Daylight PMS

Meridian Experiences

Horizon Distribution

Astral Payments

Twilight Data + AI

Stellaris Digital

The topic

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Can you imagine how many images a major hotel group distributes online every day? Last year, Radisson Hotel Group had more than 88,000 images live through Iceportal Content. For today’s travelers, visuals are often the deciding factor when booking a hotel. High-quality images help brands stand out, inspire confidence, and drive bookings. Recognizing this, Radisson Hotel Group, a long-standing Iceportal partner, embraced Iceportal’s Content Scoring to create a solid foundation on which to elevate its visual content performance to new heights.

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The Opportunity

With thousands of images spread across OTAs, brand.com, and global distribution channels, maintaining quality, accuracy and consistency could be a challenge for any hotel group. Radisson saw this as an opportunity not only to meet the standards of major distribution channels, but also to set up a new benchmark for visual content quality in the hospitality industry.

The Results

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With a dedicated team working closely with Iceportal’s support, operations, and strategic account teams, Radisson actively mapped, monitored and optimized its image performance. The results were remarkable.

- An overall image quality score of 96.9% out of 100%, making Radisson Hotel Group as the leader in image content quality

- For the first time since monitoring began, Radisson’s image quality score on its Brand.com exceeded the image scores on Expedia and Booking.com in Q4 2024

- Regional performance of image quality score:

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• MEA + MED: 99.6%

• EERU: 97.2%

• NOBA + UK: 96.8%

• CESE: 97.7%

• China: 93.6%

• SEAP: 96.2%

• South Asia: 97.7%

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“With Iceportal, our hotels are now on the right path. They’ll be showcased in the best possible way, with on-brand, consistent, high-quality visuals across every channel”

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Andrea Mackay

Senior Director, Global Content

Radisson Hotel Group

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How the “Magic” Happens

Iceportal’s Content Quality Scoring provides hotels with a data-driven evaluation of their visual assets, measuring quality across key areas.

The scoring includes

- Photo Quantity

- Photo Size

- Categorization

- Room Types

- Overall Performance

It compares a listing’s score with the local competitors’ average, segment average, and listing type average, helping hotels understand their content performance in the market. It also provides actionable insights, enabling hotels to quickly identify gaps and make improvements, overseen by specialists in the tool and digital assets.

Conclusion

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By leveraging Iceportal Content and its Content Scoring capabilities, Radisson Hotel Group has enhanced and set the foundation for its visual content strategy. What was once a challenge, managing thousands of images across hundreds of channels, has now become a competitive advantage.

We are proud to see how Iceportal Content supports Radisson Hotel Group in achieving new milestones in visual content performance. Their success demonstrates the power of great hotel visuals to influence the guest experience and business outcomes.

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Natalie Kimball

VP, Strategic Account Management, Americas & EMEA

Shiji Iceportal Content.

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About

Radisson Hotel Group

Radisson Hotel Group is an international hotel group withten distinctive hotel brands, counting more than 1,520 hotels in operation andunder development in EMEA & APAC. At Radisson Hotel Group we strive to be the first choice in the mind of guests, owners and talent. In our journey to achieve this, we practice strong beliefs and actions that respect the diversity of people, the community, ethics and the planet. We are present in over 100 countries with ten distinctive brands. Together with our partners, we continue to develop new hotels and generate synergies to go much further.

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About Shiji Group

Shiji is a global technology company dedicated to providing innovative solutions for the hospitality industry, ensuring seamless operations for hoteliers day and night.
Built on the Shiji Platform—the only truly global hotel technology platform—Shiji’s cloud-based portfolio includes Property Management System, Point-of-Sale, guest engagement, distribution, payments, and data intelligence solutions for over 91,000 hotels worldwide, including the largest chains.

With more than 5,000 employees across the world, Shiji is a trusted partner for the world’s leading hoteliers, delivering technology that works as continuously as the industry itself. That’s why the best hotels run on Shiji—day and night. While its primary focus is on hospitality, Shiji also serves select customers in food service, retail, and entertainment in certain regions.For more information, visit shijigroup.com

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